Some digital advertisement platforms give you access to people that have shown a very clear intent through their online browsing habits or people that showed a long term interest on a specific topic.
Target people that are ready to buy
Examples of people that you could target (among many other categories) are people researching a new car to buy, those getting ready to buy a house or rent commercial real estate.
Keep prospects engaged
Once you find your new prospects you’ll need a strategy to keep them interested until they reach their final purchase decision.
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